Seemed almost too simple, too easy, too direct … but pulling a tight focus on Tony’s First Name proved to be the answer, and one that fit with Tony’s branding objective to appear more approachable. The straight up statement, Real Estate by Tony (Hepburn) provided a clear cue and strong direction as to how his photography and colour signatures should be handled. And so it was.
Concept. Design. Copywriting. Photography. Creative Direction. Print. Social Media.