Tell Your Story Better!
CONCEPTS. POWERHOUSE WORDS. ENGAGING VISUALS. EXPERIENCED COUNSEL.
Distinctive and fully integrated branding systems designed to strengthen your market position and competitive edge.
Concepts. Copywriting. Graphic Design. Photography. Creative Direction. Marketing Counsel. Print. Video. Websites.
The Right Note. In Tune.
For me, it’s always been about ‘the creative’ – the process of uniquely articulating the creative forces that drive positive change and inspired performance by companies and individuals. Turning visions, values and ideas into engaging words, images and sounds requires a specialized bank of skills and experience – an umbrella of tools, techniques and know-how that I have honed as a creative director, marketing consultant, book publisher, record producer and musician. Always in pursuit of ‘different’ continues to be a challenging and enjoyable journey. It’s been fun, rewarding, and I never stop refining the process needed to uncover the unique storylines that define and guide distinctive branding systems and marketing strategies. And, while waving my academic flag (B.Comm. and B.Music) offers an added note of reassurance, more can be gained by talking directly to my clients. I encourage you to do so.
What DOB’s Clients are Saying…
Colin Dobson has done the majority of our Corporate marketing and identity work since 1990. His work is always high quality, relevant, and showcases our firm in a most positive way. We consistently return to Colin for his creative focus, knowing that he is both current and fresh in understanding our company and the image we wish to reflect. And … his work is always extremely well received by our Realtors and staff.
I measure a branding effort by how it works: its distinctness, impact, memorability, ease of use, and longevity. The Dob Creative process has met all these challenges in the two brands they have created for me, bringing a bounty of creative know how to the table along with a thorough awareness and understanding of what Realtors really need. Nobody better.
ARE YOU a VICTIM of ‘SAMENESS’?
Sameness (a typical marketing condition for most Realtors), is evident in weak concepts (or lack of one); impersonal; unremarkable, non-integrated words and visuals (photography, design).
My Audit Will Help Fix That!
© DOB Creative 2023.