Based on our early discussions with Amar, we took note of his frequent reference to his hobby and daily routine: Boxing. Connection to real estate you ask? The perfect phrase, Pulling No Punches popped up – a phrase that accurately endorses Amar’s boxing prowess (I think) sure … but also announces the integrity of his approach, wherein the real conditions – not the maybes or perhaps – of the marketplace help reconcile clients’ situations and objectives. Amar also wanted to somehow include his tried-and-true phrase, Experience Does Matter and we managed to interweave both phrases, to his delight, throughout the brand and website storyboard.
Concept Development. Copywriting. Graphic Design. Photography. Logo. Print Materials. Website. Signage.