Allison MacDonald

Allison agreed. Realtor branding seems stuck on repeat. The same tired lines. The same stock imagery. The same hollow warnings about how buying or selling a home is the most important decision of your life. Allison gets it. The world knows what Realtors do. You don’t need to explain it – you need to show what sets you apart. With all that in mind, I was off and running with ideas and concepts and ultimately the creation of a brand that was personal, distinct, memorable and built to last. We crafted “Welcome Aboard” as the brand identity to seamlessly integrate Allison’s passion for boating with her extensive real estate experience. Welcome Aboard is more than just a tagline – it’s an invitation, a statement of expertise, and a marketing platform that reinforces her role as a trusted guide in navigating the real estate market. It resonates deeply with clients who share her love of the water while setting her apart in a very competitive industry.

Concept. Design. Copywriting. Photography. Creative Direction. Print. Website.