The picture frame – an icon found in virtually every home and a symbolic framework that reminds us of family, friends, and … well … life – became the metaphor and concept for Carole’s brand. The brand extension, ‘put yourself in the picture’ is a friendly invitation to engage Carole’s ‘big picture’ perspective and detailed real estate knowledge.
Concept. Design. Copywriting. Photography. Creative Direction. Print. Advertising. Website.